01 · Finding
Cancelling takes seven steps, three of them retention screens.
Sign-up · 2 steps
Cancellation · 7 steps
Each step saved with its screen, the account state and the rule it touches.
UNITED KINGDOM · DMCC ACT
Subscription rules,screen by screen.
Prepare sign-up, renewal and cancellation for the subscription regime expected January 2027. Plus the DMCC pricing rules already in force, with rechecks after every release.
20 minutes. No installation or internal system access.
gym.example/join
Choose your plan
£9
Join planSee termsFor the first month
Expected January 2027 · subscription contracts regime
In force since April 2025 · pricing rules
What applies, and whenUse cases
Where should we look first?
Three moments that matter in a subscription.
First month£9
Then£24/month
Before customers sign up
Expected January 2027Introductory prices, ongoing charges and the terms before commitment.
Review sign-up disclosuresYour next renewal
£24/month
Know before you renew.
Manage your planBefore the next renewal
Expected January 2027Reminder content, timing and the route back to the account.
Review renewal remindersYour plan
Account settings
Cancel plan
Help and support
- Account
- Cancel
- Confirmation
When customers want to leave
Expected January 2027The steps to cancel, retention screens and a clear confirmation.
Review the cancellation flowHow Flowlane works
Follow the flow. Find what needs attention.
Follow a price disclosure from sign-up to the revised screen.
Your team makes the change. Flowlane rechecks.
Example subscription
The same finding, through all four steps.
Sign-up
Monthly plan
£9
For the first month
See separate terms
Join planSeparate terms
After the first month
£24/month
Your plan continues at this monthly price.
Flowlane finding
The first-month price is on sign-up. The ongoing price is only in separate terms.
Benchmarks · United Kingdom
How UK flows do today.
4 reports · 110 flows walked
Consumer software and media
12 of 24 sign-up flows start with the annual or pricier plan already selected.
Online retail
11 of 21 checkouts advertise a discount or delivery offer whose conditions sit further down or in the terms.
Subscription boxes
7 of 15 sign-up flows show a cheaper first box without saying what the boxes after it cost.
Travel and ticketing
5 of 28 booking flows only let you finish the booking once you sign in or create an account.
Documented evidence
Find it. See the evidence.
Observed
Start your free trial
7 days freeThen £24/month. Cancel anytime.
Welcome to your trial
Day 1
No reminder
Flagged by Flowlane
Days 2 to 7
Flagged by FlowlanePayment receipt: £24.00
Day 8
The trial turns into £24 a month. No reminder arrives before the first charge.
Suggested change
Welcome to your trial
Day 1
Your trial ends in 2 daysProposed by Flowlane· New reminder
Day 5 · Then £24/month. Manage or cancel your plan.
Proposed by Flowlane· New reminderPayment receipt: £24.00
Day 8
Send a reminder before the trial turns into a paid plan, with the price and a link to manage it.
Your review record
From finding to recheck, in one record.
Every finding keeps its evidence, the next action and the recheck together.
Explore an example record →02 · Next action
One save offer, then a direct route to confirmation.
Product & design
Draft the revised route
Legal & compliance
Assess the context
Your team
Implement and release
One shared next action. Your team implements, your advisers assess the rule.
03 · Recheck
After release 14: three steps, one save offer.
Cancellation · 3 steps
✓ Same account state, same entry point. Added to the record.
After every release we walk the same point again and compare it with the finding.
Illustrative example. The recorded steps are evidence, not a legal click limit.
What applies, and when
Ready for January 2027. And for every release after.
The subscription regime is expected in January 2027, subject to implementing regulations. The pricing rules already apply. Start with a baseline review, then recheck after every release.
Read the UK rules →Subscription contracts
- ✓Information before sign-up
- ✓Reminders before a renewal or trial end
- ✓A straightforward way to leave
Pricing and commercial practices
- ✓Total price up front
- ✓Paid extras need a choice
- ✓Banned practices
Paid extras: Consumer Contracts Regulations 2013, regulation 40.
FAQ
Useful answers about the UK rules.
What changes, what you can check yourself, and where Flowlane helps.
Prefer to start on your own?
Use the UK checklist →
The rules
What changes for UK subscriptions?
The DMCC Act adds a subscription contracts regime, expected January 2027 and subject to implementing regulations. It covers clear information before sign-up, reminders before a renewal or before a free or discounted period ends, and a straightforward way to leave. The pricing rules on the total price, paid extras and banned practices have applied since April 2025. Recheck after every release.
Does the subscription regime cover our existing subscribers?
It is expected to cover contracts entered into after commencement. Current pricing rules still apply. Your advisers confirm the scope.
The guidance is not final. Why review now?
A baseline gives your team a backlog now. Rechecks track later releases as implementing rules and guidance develop.
What your team can do now
Where should we start?
With the flow most customers use, usually sign-up, then cancellation. Walk it as a new customer on mobile and desktop, save every screen, and note where the price, the commitment and the way out appear.
What should we look for in our own flows?
Three things: is the ongoing price next to the sign-up button, does a reminder arrive before a trial or renewal is charged, and can a customer leave without detours? The UK checklist lists the questions for each step.
How Flowlane helps
What happens in the 20-minute walkthrough?
Bring a flow or screenshots. We review the evidence and agree a next action. Broader scope is agreed separately.
What will our team receive from a review?
A record of the affected step, evidence, suggested change and evidence gaps. Deliverables are agreed beforehand.
Do you need access to our systems?
No installation or internal access. Behind a login, use an authorised test account or screenshots within the agreed scope. Remove sensitive information.
Can you review our app, or a flow behind the login?
Yes. Bring an app, test build or authorised test account. We agree the scope and capture the same evidence as on the web.
How is Flowlane priced?
Annual plans, priced by the flows we cover and how often we check. We talk it through in the walkthrough.