A booking fee is added at payment.
Change
Include mandatory fees in the first price.
Sectors · Travel & Ticketing
Make the booking decision easier to examine.
Price displays can change across search, selection and booking. Review the information customers see at each relevant point.
Illustrative review view · A price with its calculation basis
What is charged per ticket, and what is charged per booking?
Observed2 tickets: £178
Booking fee at payment: £12.50
Continue to paymentProposedTotal: £190.50
2 tickets plus the booking fee, shown together.
Continue to paymentWhat Travel & Ticketing teams get from a review
Six findings we look for in travel & ticketing.
Each card names a pattern and a change your team can evaluate.
Ticket fees appear only at checkout.
Change
Show the all-in price from the event page.
The price per person hides the total.
Change
Show the total for the whole booking early.
Seats, bags or insurance are pre-selected.
Change
Let travellers opt in.
‘Only 2 left’ without a basis.
Change
Only show availability that reflects inventory.
A travel membership renews silently.
Change
Remind before renewal and show the price.
Review the applicable scope and recheck after every release.
From the benchmarks
How often we saw them.
2 reports · 70 flows walked
Australia
Travel and ticketing
6 of 32 booking flows add a fee that was not shown next to the first price.
United Kingdom
Travel and ticketing
5 of 28 booking flows only let you finish the booking once you sign in or create an account.
Not listed yet
Your sector is not listed?
Tell us the sector and the market. We plan the next benchmarks from these requests.
Request a benchmark →From screen to change to evaluate
One finding, three steps for your team.
Step 1 · Observed
The screen, marked
The decision point with screenshot, date and market.
A booking fee is added at payment.
Step 2 · Change to evaluate
A change to evaluate
What should move, and why. Your team decides how.
Include mandatory fees in the first price.
Step 3 · Recheck
After your release
The same screen, checked again and saved with the finding.
Compare the update after every release.
The rules in your market
One method, the rules of your market.
United Kingdom
In force since April 2025
B · DMCC s 230Total price up frontThe price shown includes every charge the customer has to pay.C · DMCC Sch 20 § 7No false "ends soon"A time limit used to push a decision has to be real.C · DMCC ss 226-228Misleading or pressuring, in contextPrices and key facts as clear as the decision needs, without undue pressure.In force since 2014
B · CCR reg 40Paid extras need a clear yesNo paid extra without a deliberate yes; pre-ticked is not a yes.Expected January 2027
A · DMCC ss 256-257Clear terms before sign-upPrice, renewal and how to end it, shown before the customer signs up.A · DMCC ss 258-259Reminders before a renewalA reminder before a trial ends and before later renewals.A · DMCC s 260A straightforward exitEnding is straightforward, and online if the contract started online.In force; amended February 2026
D · PECR reg 6Cookies wait for a clear choiceNon-essential cookies need consent first; refusing is as easy as accepting.Australia
From 1 July 2027
B · s 48AFees beside the priceFees paid with the price are shown beside the base price.A · s 48DClear terms before sign-upPrice, term, renewal and exit, close to where the customer agrees.A · s 48FAn exit that is easy to findAn exit that is easy to find, online if the sign-up was online.C · s 28BNo manipulation, no undue pressureNo design that manipulates or unreasonably distorts the decision.From 1 July 2027 · regulations pending
A · s 48EInformation during the subscriptionInformation during the subscription, as regulations will set out.Check it yourself
Four checks for your booking flows.
Practical notes to use with your own team. None of this is needed before a walkthrough.
Follow each price display
Record the fare or ticket, the quantity and how any booking fee is charged. A fee may apply per booking rather than per ticket.
Treat one clear total as one result
A £89 ticket with a £12.50 booking fee and a clear £101.50 total is one clear price display. Another quantity or another page still needs its own look.
Distinguish the types of charge
A mandatory service fee, an optional add-on and a payment surcharge raise different questions. Establish which one it is before applying a rule.
Check availability claims
You can capture the wording and placement of “Only 2 left”. The stock or demand behind it needs the business's own records.
Want the full method? Use the review checklist →
Prefer a second pair of eyes? Book a walkthrough →
Related