A recurring order is selected by default.
Change
Let the customer choose one-off or recurring.
Sectors · Ecommerce & Retail
Review the order customers are actually choosing.
Connect the product offer, order options and cart information before treating the checkout as a complete picture.
Illustrative review view · From product choice to cart
Is the customer choosing an order or an ongoing commitment?
Observed
○ One-off order · £24
◉ Every month · £20/month
Add selected optionProposed
○ One-off order · £24
○ Every month · £20, cancel any time
Nothing selected until the customer chooses
What Ecommerce & Retail teams get from a review
Six findings we look for in ecommerce & retail.
Each card names a pattern and a change your team can evaluate.
A delivery or service fee appears at checkout.
Change
Show mandatory fees with the first price.
Paid protection is pre-ticked in the cart.
Change
Let the customer opt in.
Low-stock claims without a basis.
Change
Only show stock messages that reflect stock.
Subscribe-and-save terms arrive after the order.
Change
Show the terms before the customer commits.
A repeat order can only be stopped by email.
Change
Offer an online route to stop it.
Review the applicable scope and recheck after every release.
From the benchmarks
How often we saw them.
2 reports · 48 flows walked
Australia
Online retail
9 of 21 checkouts advertise a delivery offer or discount and keep the conditions a click or scroll away.
United Kingdom
Online retail
11 of 21 checkouts advertise a discount or delivery offer whose conditions sit further down or in the terms.
Not listed yet
Your sector is not listed?
Tell us the sector and the market. We plan the next benchmarks from these requests.
Request a benchmark →From screen to change to evaluate
One finding, three steps for your team.
Step 1 · Observed
The screen, marked
The decision point with screenshot, date and market.
A recurring order is selected by default.
Step 2 · Change to evaluate
A change to evaluate
What should move, and why. Your team decides how.
Let the customer choose one-off or recurring.
Step 3 · Recheck
After your release
The same screen, checked again and saved with the finding.
Compare the update after every release.
The rules in your market
One method, the rules of your market.
United Kingdom
In force since April 2025
B · DMCC s 230Total price up frontThe price shown includes every charge the customer has to pay.C · DMCC Sch 20 § 7No false "ends soon"A time limit used to push a decision has to be real.C · DMCC ss 226-228Misleading or pressuring, in contextPrices and key facts as clear as the decision needs, without undue pressure.In force since 2014
B · CCR reg 40Paid extras need a clear yesNo paid extra without a deliberate yes; pre-ticked is not a yes.Expected January 2027
A · DMCC ss 256-257Clear terms before sign-upPrice, renewal and how to end it, shown before the customer signs up.A · DMCC ss 258-259Reminders before a renewalA reminder before a trial ends and before later renewals.A · DMCC s 260A straightforward exitEnding is straightforward, and online if the contract started online.In force; amended February 2026
D · PECR reg 6Cookies wait for a clear choiceNon-essential cookies need consent first; refusing is as easy as accepting.Australia
From 1 July 2027
B · s 48AFees beside the priceFees paid with the price are shown beside the base price.A · s 48DClear terms before sign-upPrice, term, renewal and exit, close to where the customer agrees.A · s 48FAn exit that is easy to findAn exit that is easy to find, online if the sign-up was online.C · s 28BNo manipulation, no undue pressureNo design that manipulates or unreasonably distorts the decision.From 1 July 2027 · regulations pending
A · s 48EInformation during the subscriptionInformation during the subscription, as regulations will set out.Check it yourself
Four checks for your retail flows.
Practical notes to use with your own team. None of this is needed before a walkthrough.
Separate one-off and recurring orders
Capture which option is selected, its price and how the commitment is explained. A recurring order needs different evidence from a single purchase.
Change the option, then look again
Note what happens when the customer switches the option or the quantity. A default selection is a design choice to record, not a conclusion on its own.
Trace charges wherever prices appear
Check the product page, the cart and the payment step. Keep mandatory fees, optional extras and payment surcharges apart: they raise different questions.
Mark the edge of the review
Public pages show choices and cart states, not fulfilment, customer-specific charges or later messages. Stop before a real purchase and list what is still open.
Want the full method? Use the review checklist →
Prefer a second pair of eyes? Book a walkthrough →
Related