A trial converts without a reminder.
Change
Send a reminder before the first charge.
Sectors · Subscriptions & Memberships
Follow the commitment beyond the join button.
A fitness membership or consumer digital subscription spans more than an offer screen. Build an evidence set for joining, continuing and leaving.
Illustrative review view · The life of a subscription
Which parts can the public offer actually establish?
ObservedManage your plan
Call us to cancel your online subscription.
Contact supportProposedManage your plan
An online route with an end-date confirmation.
Cancel planWhat Subscriptions & Memberships teams get from a review
Six findings we look for in subscriptions & memberships.
Each card names a pattern and a change your team can evaluate.
Seen in 2 of 14 UK sign-up flows →
The ongoing price sits in the terms.
Change
Show both prices beside the join button.
Retention screens before every exit.
Change
One save offer, then a direct route to confirmation.
Cancelling needs a call or a visit.
Change
Offer an online route when customers joined online.
The price rises at renewal without notice.
Change
Show the new price before the renewal.
No confirmation after cancelling.
Change
Confirm the end date on screen and by email.
Review the applicable scope and recheck after every release.
From the benchmarks
How often we saw them.
4 reports · 90 flows walked
United Kingdom
Consumer software and media
12 of 24 sign-up flows start with the annual or pricier plan already selected.
United Kingdom
Subscription boxes
7 of 15 sign-up flows show a cheaper first box without saying what the boxes after it cost.
Australia
Subscription boxes
10 of 16 sign-up flows show the plan price without the delivery charge added to each order.
From screen to change to evaluate
One finding, three steps for your team.
Step 1 · Observed
The screen, marked
The decision point with screenshot, date and market.
A trial converts without a reminder.
Step 2 · Change to evaluate
A change to evaluate
What should move, and why. Your team decides how.
Send a reminder before the first charge.
Step 3 · Recheck
After your release
The same screen, checked again and saved with the finding.
Compare the update after every release.
The rules in your market
One method, the rules of your market.
United Kingdom
In force since April 2025
B · DMCC s 230Total price up frontThe price shown includes every charge the customer has to pay.C · DMCC Sch 20 § 7No false "ends soon"A time limit used to push a decision has to be real.C · DMCC ss 226-228Misleading or pressuring, in contextPrices and key facts as clear as the decision needs, without undue pressure.In force since 2014
B · CCR reg 40Paid extras need a clear yesNo paid extra without a deliberate yes; pre-ticked is not a yes.Expected January 2027
A · DMCC ss 256-257Clear terms before sign-upPrice, renewal and how to end it, shown before the customer signs up.A · DMCC ss 258-259Reminders before a renewalA reminder before a trial ends and before later renewals.A · DMCC s 260A straightforward exitEnding is straightforward, and online if the contract started online.In force; amended February 2026
D · PECR reg 6Cookies wait for a clear choiceNon-essential cookies need consent first; refusing is as easy as accepting.Australia
From 1 July 2027
B · s 48AFees beside the priceFees paid with the price are shown beside the base price.A · s 48DClear terms before sign-upPrice, term, renewal and exit, close to where the customer agrees.A · s 48FAn exit that is easy to findAn exit that is easy to find, online if the sign-up was online.C · s 28BNo manipulation, no undue pressureNo design that manipulates or unreasonably distorts the decision.From 1 July 2027 · regulations pending
A · s 48EInformation during the subscriptionInformation during the subscription, as regulations will set out.Check it yourself
Four checks for your subscription flows.
Practical notes to use with your own team. None of this is needed before a walkthrough.
Capture the initial commitment
Save the introductory price, the recurring price, the terms and the point where the customer agrees. The first-month price alone does not show where the ongoing price appears.
Ask for what public pages cannot show
Which reminder a subscriber received, and when, is not visible from outside. Ask for the templates, contract dates and delivery records that apply.
Match each record to its rule
Notice requirements depend on the contract and the rules that apply. Confirm the rule and the event before judging a template or a date.
Walk the actual exit path
A help page can say where to cancel without showing the signed-in steps. Use an authorised test account, and record each step and the reason for it.
Want the full method? Use the review checklist →
Prefer a second pair of eyes? Book a walkthrough →
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