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Give the next design decision a clear basis.

See what customers can understand when they choose, join or leave. Turn an observed gap into a change your product team can evaluate.

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Decision screensDesign tasksRechecks

Illustrative review view · From screen to design task

What should sit beside the agreement action?

Observed£9 first monthJoin the plan

Ongoing price on a separate terms page

Proposed£9 first month

Then £24 per month

Join the plan

From the benchmarks

What appears across sectors.

Findings we saw in more than one sector. Each row is the share of flows that showed it, with a link to the report.

5 sectors

Conditions one level deeper than the price

Online retail · UK11 of 21 Online retail · AU9 of 21 Subscription boxes · AU7 of 19

UK · B · DMCC s 230AU · C · s 28B

Compare all sectors →

5 sectors

Pre-selected add-on or default

Consumer software and media · UK12 of 24 Subscription boxes · UK7 of 15 Subscription boxes · AU7 of 19

UK · B · CCR reg 40AU · C · s 28B

Compare all sectors →

3 sectors

Fee after the advertised price

Subscription boxes · AU10 of 16 Online retail · UK8 of 22 Subscription boxes · UK4 of 16

UK · B · DMCC s 230AU · B · s 48A

Compare all sectors →

5 sectors

Marketing consent ticked in advance

Subscription boxes · UK10 of 15 Subscription boxes · AU9 of 14 Online retail · AU9 of 21

UK · D · PECR reg 22AU · D · Spam Act s 16

Compare all sectors →

4 sectors

Refusing cookies harder than accepting them

Travel and ticketing · AU5 of 5 Subscription boxes · UK14 of 17 Travel and ticketing · UK23 of 32

UK · D · PECR reg 6AU · C · s 28B

Compare all sectors →

What Product & UX teams get from a review

Six findings we look for, and the design task behind each.

Each card names a pattern and a change your team can evaluate.

The fee first appears at payment.

Change

Show the total and its components on the offer.

UK · B · DMCC s 230AU · B · s 48A

The ongoing price sits in the terms.

Change

Put both prices beside the sign-up button.

UK · A · DMCC ss 256-257AU · A · s 48D

A paid extra is pre-selected.

Change

Let the customer opt in to the extra.

UK · B · CCR reg 40

Leaving takes more steps than joining.

Change

Offer a direct route to a confirmation.

UK · A · DMCC s 260AU · A · s 48F

Key terms only appear on hover.

Change

Show decision-relevant terms without extra interaction.

UK · B · DMCC s 230AU · C · s 28B

The renewal reminder hides the new price.

Change

Show the amount that will be charged.

UK · A · DMCC ss 258-259

Review the applicable scope and recheck after every release.

From screen to design task

One finding, three steps for your team.

Step 1 · Observed

The screen, marked

The decision point with screenshot, date and market.

The fee first appears at payment.

Step 2 · Design task

A change to evaluate

What should move, and why. Your team decides how.

Show the total and its components on the offer.

Step 3 · Recheck

After your release

The same screen, checked again and saved with the finding.

Compare the update after every release.

The rules in your market

One method, the rules of your market.

United Kingdom

In force since April 2025

B · DMCC s 230Total price up frontThe price shown includes every charge the customer has to pay.C · DMCC Sch 20 § 7No false "ends soon"A time limit used to push a decision has to be real.C · DMCC ss 226-228Misleading or pressuring, in contextPrices and key facts as clear as the decision needs, without undue pressure.

In force since 2014

B · CCR reg 40Paid extras need a clear yesNo paid extra without a deliberate yes; pre-ticked is not a yes.

Expected January 2027

A · DMCC ss 256-257Clear terms before sign-upPrice, renewal and how to end it, shown before the customer signs up.A · DMCC ss 258-259Reminders before a renewalA reminder before a trial ends and before later renewals.A · DMCC s 260A straightforward exitEnding is straightforward, and online if the contract started online.

In force; amended February 2026

D · PECR reg 6Cookies wait for a clear choiceNon-essential cookies need consent first; refusing is as easy as accepting.

In force since 2003

D · PECR reg 22Marketing emails need a clear opt-inNo marketing emails or texts without consent; a pre-ticked box is not consent.

Australia

From 1 July 2027

B · s 48AFees beside the priceFees paid with the price are shown beside the base price.A · s 48DClear terms before sign-upPrice, term, renewal and exit, close to where the customer agrees.A · s 48FAn exit that is easy to findAn exit that is easy to find, online if the sign-up was online.C · s 28BNo manipulation, no undue pressureNo design that manipulates or unreasonably distorts the decision.

From 1 July 2027 · regulations pending

A · s 48EInformation during the subscriptionInformation during the subscription, as regulations will set out.

In force since 2004

D · Spam Act s 16Marketing messages need consentCommercial emails and texts need consent; a pre-ticked box is not express consent.

Check it yourself

Four checks your product team can run today.

Practical notes to use with your own team. None of this is needed before a walkthrough.

Review the decision point

A price can be somewhere in the flow and still be hard to find when it matters. Capture the offer, the terms and the agreement button together, as the customer sees them.

Keep design and live evidence apart

A design file shows what is planned. The live flow shows what customers get, including mobile layouts and later steps. Note which one you looked at.

Write a change that can be checked

“Make pricing clear” leaves the team guessing. “Show £24/month beside the £9 first month” can be built and checked.

Define what the recheck should show

Note the screen, the device and what a reviewer should see after release. A design suggestion alone is not a recheck.

Want the full method? Use the review checklist →

Prefer a second pair of eyes? Book a walkthrough →

Related

By business type and guides.

Ecommerce & Retail →Subscriptions →Travel & Ticketing →Subscription checklist →

20-minute walkthrough

Bring one flow.
We walk it before the call.

20 minutes
Reviewed before the call
No system access

The two steps worth a look first, with the screen they sit on
The rule each one touches, in the UK or Australia
Where your flow sits against the sector benchmark, for you only

What the 20 minutes look like →