Solutions · Marketing & Growth
Review the connection between the message that attracts a customer and the commitment they are asked to make.
Illustrative review view · Trace the promise through the flow
What happens after the introduction?
Compare the actual commitment with the offer.
Start membershipFrom the benchmarks
Findings we saw in more than one sector. Each row is the share of flows that showed it, with a link to the report.
5 sectors
The price shown includes every charge the customer has to pay.
Read the rule, with examples →AU · C · s 28BNo design that manipulates or unreasonably distorts the decision.
Read the rule, with examples →5 sectors
No paid extra without a deliberate yes; pre-ticked is not a yes.
Read the rule, with examples →AU · C · s 28BNo design that manipulates or unreasonably distorts the decision.
Read the rule, with examples →3 sectors
The price shown includes every charge the customer has to pay.
Read the rule, with examples →AU · B · s 48AFees paid with the price are shown beside the base price.
Read the rule, with examples →5 sectors
No marketing emails or texts without consent; a pre-ticked box is not consent.
Read the rule, with examples →AU · D · Spam Act s 16Commercial emails and texts need consent; a pre-ticked box is not express consent.
Read the rule, with examples →4 sectors
Non-essential cookies need consent first; refusing is as easy as accepting.
Read the rule, with examples →AU · C · s 28BNo design that manipulates or unreasonably distorts the decision.
Read the rule, with examples →What Marketing & Growth teams get from a review
Each card names a pattern and a change your team can evaluate.
Change
Show the next price in the offer.
Change
Only show deadlines that exist.
Change
Include mandatory fees in the headline price.
Change
Offer it once, then continue to cancel.
Change
Show the trial end and the price before payment details.
Change
Say how reviews are collected and checked.
Review the applicable scope and recheck after every release.
From screen to offer change
Step 1 · Observed
The decision point with screenshot, date and market.
Step 2 · Offer change
What should move, and why. Your team decides how.
Step 3 · Recheck
The same screen, checked again and saved with the finding.
The rules in your market
Check it yourself
Practical notes to use with your own team. None of this is needed before a walkthrough.
Read the ad, the landing page and the sign-up screen together. An offer can be accurate on its own while the next screen makes the ongoing commitment hard to see.
A £9 first month says little about the £24 monthly price that follows. Check where that price appears before the customer agrees.
A countdown on screen shows the message, not whether the deadline is real. Find out what the claim means and which records support it.
Give the campaign owner and the product team the same example and the same proposed change. A corrected ad does not mean the sign-up changed too.
Want the full method? Use the review checklist →
Prefer a second pair of eyes? Book a walkthrough →
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