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          "url": "https://getflowlane.com/brand/social/benchmarks/og-online-retail-united-kingdom.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "11 of 21 checkouts advertise a discount or delivery offer whose conditions sit further down or in the terms."
        }
      ],
      "lastmod": "2026-10-07"
    },
    {
      "url": "https://getflowlane.com/benchmarks/subscription-boxes-united-kingdom/",
      "title": "Subscription boxes, United Kingdom benchmark | Flowlane",
      "description": "7 of 15 sign-up flows show a cheaper first box without saying what the boxes after it cost. Anonymous public-flow observations, with screen context and rule...",
      "language": "en-GB",
      "market": "uk",
      "images": [
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-subscription-boxes-united-kingdom.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "7 of 15 sign-up flows show a cheaper first box without saying what the boxes after it cost."
        },
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-subscription-boxes-united-kingdom.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "7 of 15 sign-up flows show a cheaper first box without saying what the boxes after it cost."
        }
      ],
      "lastmod": "2026-10-07"
    },
    {
      "url": "https://getflowlane.com/benchmarks/travel-ticketing-australia/",
      "title": "Travel and ticketing, Australia benchmark | Flowlane",
      "description": "6 of 32 booking flows add a fee that was not shown next to the first price. Anonymous public-flow observations, with screen context and rule references.",
      "language": "en-AU",
      "market": "au",
      "images": [
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-travel-ticketing-australia.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "6 of 32 booking flows add a fee that was not shown next to the first price."
        },
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-travel-ticketing-australia.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "6 of 32 booking flows add a fee that was not shown next to the first price."
        }
      ],
      "lastmod": "2026-10-07"
    },
    {
      "url": "https://getflowlane.com/benchmarks/travel-ticketing-united-kingdom/",
      "title": "Travel and ticketing, United Kingdom benchmark | Flowlane",
      "description": "5 of 28 booking flows only let you finish the booking once you sign in or create an account. Anonymous public-flow observations, with screen context and...",
      "language": "en-GB",
      "market": "uk",
      "images": [
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-travel-ticketing-united-kingdom.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "5 of 28 booking flows only let you finish the booking once you sign in or create an account."
        },
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-travel-ticketing-united-kingdom.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "5 of 28 booking flows only let you finish the booking once you sign in or create an account."
        }
      ],
      "lastmod": "2026-10-07"
    },
    {
      "url": "https://getflowlane.com/benchmarks/subscription-boxes-australia/",
      "title": "Subscription boxes, Australia benchmark | Flowlane",
      "description": "10 of 16 sign-up flows show the plan price without the delivery charge added to each order. Anonymous public-flow observations, with screen context and rule...",
      "language": "en-AU",
      "market": "au",
      "images": [
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-subscription-boxes-australia.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "10 of 16 sign-up flows show the plan price without the delivery charge added to each order."
        },
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-subscription-boxes-australia.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "10 of 16 sign-up flows show the plan price without the delivery charge added to each order."
        }
      ],
      "lastmod": "2026-10-06"
    },
    {
      "url": "https://getflowlane.com/benchmarks/telcos-isps-australia/",
      "title": "Telcos and ISPs, Australia benchmark | Flowlane",
      "description": "6 of 11 sign-up flows run online, but cancelling means a call, chat or email. Anonymous public-flow observations, with screen context and rule references.",
      "language": "en-AU",
      "market": "au",
      "images": [
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-telcos-isps-australia.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "6 of 11 sign-up flows run online, but cancelling means a call, chat or email."
        },
        {
          "url": "https://getflowlane.com/brand/social/benchmarks/og-telcos-isps-australia.png",
          "type": "image/png",
          "width": 1200,
          "height": 630,
          "alt": "6 of 11 sign-up flows run online, but cancelling means a call, chat or email."
        }
      ],
      "lastmod": "2026-10-06"
    }
  ],
  "ruleReferences": [
    {
      "url": "https://getflowlane.com/rules/uk/#dmcc-s230",
      "market": "UK",
      "title": "Total price up front",
      "reference": "DMCC Act 2024, section 230",
      "summary": "The price shown includes every charge the customer has to pay.",
      "status": "In force since April 2025",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.uk/ukpga/2024/13/section/230"
    },
    {
      "url": "https://getflowlane.com/rules/uk/#ccr-reg40",
      "market": "UK",
      "title": "Paid extras need a clear yes",
      "reference": "Consumer Contracts Regulations 2013, regulation 40",
      "summary": "No paid extra without a deliberate yes; pre-ticked is not a yes.",
      "status": "In force since 2014",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.uk/uksi/2013/3134/regulation/40"
    },
    {
      "url": "https://getflowlane.com/rules/uk/#dmcc-sch20-7",
      "market": "UK",
      "title": "No false \"ends soon\"",
      "reference": "DMCC Act 2024, Schedule 20, paragraph 7",
      "summary": "A time limit used to push a decision has to be real.",
      "status": "In force since April 2025",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.uk/ukpga/2024/13/schedule/20"
    },
    {
      "url": "https://getflowlane.com/rules/uk/#dmcc-ss226-228",
      "market": "UK",
      "title": "Misleading or pressuring, in context",
      "reference": "DMCC Act 2024, sections 226 to 228",
      "summary": "Prices and key facts as clear as the decision needs, without undue pressure.",
      "status": "In force since April 2025",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.uk/ukpga/2024/13/part/4/chapter/1"
    },
    {
      "url": "https://getflowlane.com/rules/uk/#dmcc-ss256-257",
      "market": "UK",
      "title": "Clear terms before sign-up",
      "reference": "DMCC Act 2024, sections 256 and 257",
      "summary": "Price, renewal and how to end it, shown before the customer signs up.",
      "status": "Expected January 2027",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.uk/ukpga/2024/13/section/256"
    },
    {
      "url": "https://getflowlane.com/rules/uk/#dmcc-ss258-259",
      "market": "UK",
      "title": "Reminders before a renewal",
      "reference": "DMCC Act 2024, sections 258 and 259",
      "summary": "A reminder before a trial ends and before later renewals.",
      "status": "Expected January 2027",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.uk/ukpga/2024/13/section/258"
    },
    {
      "url": "https://getflowlane.com/rules/uk/#dmcc-s260",
      "market": "UK",
      "title": "A straightforward exit",
      "reference": "DMCC Act 2024, section 260",
      "summary": "Ending is straightforward, and online if the contract started online.",
      "status": "Expected January 2027",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.uk/ukpga/2024/13/section/260"
    },
    {
      "url": "https://getflowlane.com/rules/uk/#pecr-reg6",
      "market": "UK",
      "title": "Cookies wait for a clear choice",
      "reference": "Privacy and Electronic Communications (EC Directive) Regulations 2003, regulation 6",
      "summary": "Non-essential cookies need consent first; refusing is as easy as accepting.",
      "status": "In force; amended February 2026",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.uk/uksi/2003/2426/regulation/6"
    },
    {
      "url": "https://getflowlane.com/rules/uk/#pecr-reg22",
      "market": "UK",
      "title": "Marketing emails need a clear opt-in",
      "reference": "Privacy and Electronic Communications (EC Directive) Regulations 2003, regulation 22",
      "summary": "No marketing emails or texts without consent; a pre-ticked box is not consent.",
      "status": "In force since 2003",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.uk/uksi/2003/2426/regulation/22"
    },
    {
      "url": "https://getflowlane.com/rules/au/#acl-s48a",
      "market": "AU",
      "title": "Fees beside the price",
      "reference": "Australian Consumer Law, section 48A",
      "summary": "Fees paid with the price are shown beside the base price.",
      "status": "From 1 July 2027",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.au/C2026A00064/asmade/text"
    },
    {
      "url": "https://getflowlane.com/rules/au/#acl-s48d",
      "market": "AU",
      "title": "Clear terms before sign-up",
      "reference": "Australian Consumer Law, section 48D",
      "summary": "Price, term, renewal and exit, close to where the customer agrees.",
      "status": "From 1 July 2027",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.au/C2026A00064/asmade/text"
    },
    {
      "url": "https://getflowlane.com/rules/au/#acl-s48e",
      "market": "AU",
      "title": "Information during the subscription",
      "reference": "Australian Consumer Law, section 48E",
      "summary": "Information during the subscription, as regulations will set out.",
      "status": "From 1 July 2027 · regulations pending",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.au/C2026A00064/asmade/text"
    },
    {
      "url": "https://getflowlane.com/rules/au/#acl-s48f",
      "market": "AU",
      "title": "An exit that is easy to find",
      "reference": "Australian Consumer Law, section 48F",
      "summary": "An exit that is easy to find, online if the sign-up was online.",
      "status": "From 1 July 2027",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.au/C2026A00064/asmade/text"
    },
    {
      "url": "https://getflowlane.com/rules/au/#acl-s28b",
      "market": "AU",
      "title": "No manipulation, no undue pressure",
      "reference": "Australian Consumer Law, section 28B",
      "summary": "No design that manipulates or unreasonably distorts the decision.",
      "status": "From 1 July 2027",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.au/C2026A00064/asmade/text"
    },
    {
      "url": "https://getflowlane.com/rules/au/#spam-act-s16",
      "market": "AU",
      "title": "Marketing messages need consent",
      "reference": "Spam Act 2003 (Cth), section 16",
      "summary": "Commercial emails and texts need consent; a pre-ticked box is not express consent.",
      "status": "In force since 2004",
      "updated": "2026-10-07",
      "source": "https://www.legislation.gov.au/C2004A01214/latest/text"
    }
  ]
}